This case study showcases Penguin Ventures as Susan Bolsover, Licensing and Consumer Products Director for Penguin Ventures, discusses the trends and trials of licensing for the publishing industry, it includes:
- Insight into the business of licensing
- The potential for publishing in the licensing space
- Understanding and identifying retailers and manufacturers
- Examples of successful brands licensed out, this includes Peter Rabbit and The Snowman
"An audience that's already engaged with your brand is certainly half the battle won."
Susan Bolsover, Licensing and Consumer Products Director, Penguin Ventures, part of Penguin Random House