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The Brand Licensing Handbook is your ultimate guide to the $280.3 billion brand licensing industry

What's inside?

This guide contains everything you need to know to get started in the licensing industry, including: 

  • Insight into the business of licensing, including typical costs 
  • A breakdown of the licensing contract, key terminology and genres
  • Case studies and style guides from leading brands, including Sainsbury's  and the V&A 
  • Analysis of top trends and a breakdown of the overall market.

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